CRM User Guide

Setup and Configuration

1. Business Settings

• Store essential details about your business, including:
o Company name, address, and contact information.
o Tax ID or other business registration numbers.

• Why It’s Important: These details are often required for invoices, receipts, and customer communications.

2. Manage Staff

• Add or update users in the system and define their roles.

• Assign permissions based on their responsibilities.

• Examples of roles:
o Admin: Full access to all features.
o Manager: Can view and manage most records.
o Executive: Limited access, often restricted to their assigned leads or tasks.

3. Staff Roles

• Control user access levels to maintain security and focus:
o Admin: Oversees the entire CRM system.
o Manager: Monitors team performance and ensures processes are followed.
o Executive: Handles individual tasks and lead follow-ups.

4. Products

• Add products or services that your business offers.

• Organize them into:
o Groups (e.g., Electronics, Accessories).
o Units (e.g., pieces, sets).

5. Define Sales Process Terms

• Customize terms that define your sales process:
o Lead Type: Categorize leads into types (e.g., corporate, individual).
o Lead Source: Track the origin of leads (e.g., website, referral).
o Lead Status: Use stages to monitor lead progression. Examples include:
 New: Recently created leads.
 Interested: Lead shows interest in your product.
 Deal Done: Successfully converted into a customer.
 Dropped: No longer a viable lead.

• Sales Funnel (SPANCO): Manage leads through these six stages:
o S: Suspect (Identify leads).
o P: Prospect (Qualify leads).
o A: Approach (Engage leads).
o N: Negotiate (Discuss terms).
o C: Close (Seal the deal).
o O: Order (Fulfill the sale).